Friday, May 13, 2011

MEDIA - "World News Post" view of Zurich

World News Post is a newspaper pioneer in many ways. Starting with the address. Three years ago, the weekly Paris was established in the wild is the capital, in the district long notorious and deprived of Massena and the banks of the Seine. The dark Watt Street, just around the corner served as a backdrop for movies and novels.

Today, however, as part of a vast project Paris Left Bank, the former film set that represented the black 130 hectares surrounding the National Library of France (BNF) becomes visibly in futuristic district. BioPark, the complex of offices and laboratories in which the paper moved, forms the southeastern boundary of the redevelopment plan begun in north-west of Paris.

On the other hand, is (still) the urban jungle. World News Post is also a pioneer of the newspaper editorial point of view. In 1988, its four founders * were the idea of producing a newspaper is almost no text and that would be realized by journalists did not write almost nothing themselves.

The newspaper currently has 35 editors working on a country, region, theme or a topic ("science" or "unusual" for example). Each week, they peel the international press, nearly 400 titles, ranging from major newspaper reference to the small local publication. Daniele Renon is responsible for the German-language press.

Every morning she reads newspapers from Germany, Austria and Switzerland. It selects its sources according to topics. "For example, if I have a story about Stuttgart, I will read the local press in this region," she says. The papers selected are then translated by a translator of eleven of the newspaper.

Then she edits each text to fit the audience by rewriting the French titles and hats and adding, if necessary, additional information used to illuminate the context: additions in brackets, boxes, graphics. The proximity of the source with the subject is one of the three main criteria for selecting articles.

"If we speak of Algeria, the emphasis is on local journalists reporting rather than brilliant analysis of The Economist," says Philippe Thureau-Dangin, managing editor. "If he comes to North Korea, where we have access to any useful publication, we give priority to South Korean press, Chinese or Japanese.

"diversity of viewpoints is another essential element in World News Post, in particular in the records. On the question of the Middle East, so we can read an article by a representative of the Israeli left, followed by the opinion of a member of the right, then a paper written by a Palestinian.

Finally, World News Post s to seek to identify major themes that will make news tomorrow. It is naturally the goal of all newspapers, except that "since our inception, we have published articles on nearly 16,000 journalists working for some 1500 publications (print paper or online), said Philippe Thureau-Dangin .

That's a lot of eyes to see and many ears to listen. I often say that we have the greatest writing in the world. This is also why we are always better placed to identify trends and anticipate their consequences. "It is no coincidence that the paper's website has chosen the motto:" Anticipation in Everyday Life.

Subjects shifted Twenty years ago, one of the founders made the following observation: "In reading the international press, we can identify future issues. The French newspapers but also the spot with a lag. Hence the character prospective of the newspaper. " It is true that even today the French newspapers prefer the beaten track roads.

With few exceptions, the reports abroad are still rare. World News Post has nearly 25 freelancers in countries like Macedonia, Indonesia and South Africa and speaks regularly across the world, the hot news aside. Compared to other newspapers, the weekly hits by the great freedom that allows itself in the choice of records, from 6 to 18 pages.

While L'Express, Marianne, Le Nouvel Observateur and Le Point are as regularly qu'immanquablement, one on their subjects as hot as "Masons", "real estate", "Jews," the " hospitals "," Nicolas Sarkozy "or" national education ", International Mail with the headline stands out on" the tyranny of transparency "and proclaiming" finished the arrogance and brutality, hello kindness, benevolence, generosity and solidarity! " It must be said that the newspaper itself has grown up under the auspices of such virtues.

His first two outside shareholders were Pierre Bergé and Guy de Wouters, not only businessmen but also deemed major sponsors. From an economic standpoint, investment in this newspaper, established in 1990 and became profitable after 1999, proved a wise choice. Sales have steadily increased and decreased from 50,000 copies to 215,000 (including 140,000 subscribers).

Despite the crisis of recent years, it has been eleven years since World News Post - which was bought by the band The World in 2001 - record profits. Which perhaps explains why the advertising revenue represents the sixth in a turnover amounting to 35 million today. For Danièle Renon, present since the creation of the newspaper, the two most significant trends of changes in the weekly are its greater legibility and diversification of topics.

Last September, the model of the log was updated by Mark Porter, former artistic director of the Guardian. The pages are now slightly less dense and allow more room for illustrations, including photos. In terms of content, the newspaper focused on issues more "cold" and culture in general arts, lifestyle, debates.

All subjects that are not found only in the latter part of the 48 pages of the weekly, but also in an off-series trends, issued twice a year. Again, this is to anticipate discovering emerging patterns and habits of society.

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