Thursday, March 24, 2011

FRANCE - Frederic Mitterrand wooing Hollywood studios

Frederic Mitterrand was in Hollywood on March 14 to convince the American studios, with blows of tax incentives, to shoot in France. His arrival has not gone unnoticed. It was "more than three decades" that a French Minister of Culture had not made the trip, calculated the Los Angeles Times. "We are very far from the inhospitable climate that prevailed in the mid-1990s, when the Minister of Culture Jacques Toubon warned against the perils of imperialism and promised to fight to the end to defend the protectionist policies of France which limited the spread of American programs on TV, "says the Daily Californian.

France remains for the moment unpopular one studio, "because of the costs of shooting too high and sometimes hostile attitude toward Hollywood," says the Los Angeles Times. But she tries to change the situation, promising among other 20% tax abatement, a maximum of EUR 4 million per film.

Quentin Tarantino (Inglourious Basterds) and Woody Allen (Midnight in Paris) have already benefited.

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