Saturday, February 19, 2011

INDONESIA - L'Oreal imposes its mark

L'Oreal is currently building its largest cosmetics factory on 20 hectares in Cikarang, West Java, The Jakarta Post reported. An investment of $ 50 million [36 million] which will enable it to produce 300 million pieces per year, 25% for the Indonesian market, the rest for export, especially to other countries the South-East Asia.

Twenty million Indonesians now consume L'Oreal products. With this new plant becomes operational in October, the French giant targets 50 million customers in Indonesia in 2020, targeting in particular the male market. Globally, the group hopes to attract 1 billion new customers in 2020 which supplement the existing 1.2 billion.

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