A baby who appears in the ad campaign is the son of two employees of a franchise bakeries in Namibia Raddatz, apparently delighted with the idea that your child participate in the promotion of the new pastry released by the chain of bakeries and bears the name "chocolate dream." But as product advertising has been exhibited in Germany, has aroused a storm of protest because customers consider it "racist" and "pedophile", as can be read in several paintings.
The fuse was lit this weekend in the town of Gröditz, about 60 miles north of the Saxon capital of Dresden, where passers-by who came to early to buy breakfast hot rolls began to discuss on establishing the " bad taste "of the campaign. The comments and discussions degenerated into a shouting match with the assistants.
"They destroyed the billboards and have dragged along the ground several boxes of bread. We could not do anything. We are not authorized to withdraw an advertising campaign, as we called these people ", recounted one of the vendors to the local radio. Via Twitter and Facebook, has spread a trail of protests by the German cities where Raddatz has branches, spread over three states of the former East Germany and with 580 employees in total.
Several locations have suffered damage, telephone threats are constant and affects not only boycott the new chocolate cake with vanilla delight, but all their products. The family company spokesman, Christoph Raddatz, explained that "a customer may have found inappropriate advertising campaign, but I assure you that we are a racist.
For years we participate in social projects in African countries where we have commercial presence and we are very committed. This same photograph was shown in our shops in Namibia and there has not hit anyone. It is a cultural difference in perception ", he said, without committing to withdraw the ad. 
The fuse was lit this weekend in the town of Gröditz, about 60 miles north of the Saxon capital of Dresden, where passers-by who came to early to buy breakfast hot rolls began to discuss on establishing the " bad taste "of the campaign. The comments and discussions degenerated into a shouting match with the assistants.
"They destroyed the billboards and have dragged along the ground several boxes of bread. We could not do anything. We are not authorized to withdraw an advertising campaign, as we called these people ", recounted one of the vendors to the local radio. Via Twitter and Facebook, has spread a trail of protests by the German cities where Raddatz has branches, spread over three states of the former East Germany and with 580 employees in total.
Several locations have suffered damage, telephone threats are constant and affects not only boycott the new chocolate cake with vanilla delight, but all their products. The family company spokesman, Christoph Raddatz, explained that "a customer may have found inappropriate advertising campaign, but I assure you that we are a racist.
For years we participate in social projects in African countries where we have commercial presence and we are very committed. This same photograph was shown in our shops in Namibia and there has not hit anyone. It is a cultural difference in perception ", he said, without committing to withdraw the ad.
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