The Olympic Winter Games in Sochi in 2014, will not have a mascot, but three. This was decided by the Russian Olympic Organizing Committee after the popular vote held on February 26 on the first live national TV. Eleven characters were still in contention then. Leopard with his skateboard has received a majority of votes (28%), followed by the Polar Bear (18%) and rabbits (16%).
But "there are more symbols, plus the marketing potential is high," said committee chair. The Leopard is designed for young children to the Rabbit and the Bear, reminiscent of the Olympics in 1980, receives more sympathy of the adult population, "Vedomosti reported. The Moscow business daily supute the public stance in favor of Vladimir Putin's Leopard has had its effect.
"The lion is strong, fast and powerful beauty. The lion was exterminated in the Caucasus and are now trying to relocate," stated the Prime Minister. According to one expert, "the victory of the Leopard seems artificial" in a country where the animal is not part of the imaginary bestiary.
But "there are more symbols, plus the marketing potential is high," said committee chair. The Leopard is designed for young children to the Rabbit and the Bear, reminiscent of the Olympics in 1980, receives more sympathy of the adult population, "Vedomosti reported. The Moscow business daily supute the public stance in favor of Vladimir Putin's Leopard has had its effect.
"The lion is strong, fast and powerful beauty. The lion was exterminated in the Caucasus and are now trying to relocate," stated the Prime Minister. According to one expert, "the victory of the Leopard seems artificial" in a country where the animal is not part of the imaginary bestiary.
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