Beijing banned the advertising of luxury items designed to promote the worship of foreign products, "" hedonism "or use adjectives such as" supreme "," real "or" luxury "in order to protect social harmony, as local newspaper 'Metro'. According to a circular of the Administration of Industry and Commerce shall enter into force in April as banning advertising of "high quality" or "upper class", which often appear in ads for apartments, cars and wine.
The regulation is intended to "prevent false advertising and promoting growth in the sector, and provides that violators pay fines up to $ 4,570 (3225 euros). According to sociologists contacted by the newspaper as Xia Xueluan, Beijing University, the ban was necessary "to regulate those words and phrases to attract attention, they may have a negative impact on society as a whole." The researcher added that many advertisements promote the belief that "wealth is dignity" and that may disturb those who earn less revenue: advertising "is not creativity, is the destruction of traditional culture," he added Xia.
For consumers, the emergence of advertising such adjectives as "real" or "luxury" means unaffordable. A publicist in Beijing who requested anonymity acknowledged the newspaper that the real estate listing luxury mansions rarely correspond with reality. According to international consultancy McKinsey, China will surpass Japan as the main luxury market in 2015, when the current 13 million buyers of these products reached 76 million, and consume 20 percent of global sales of these products.
However, the lower classes complain that the galloping inflation that China suffers prevents them from acquiring a home and has expensive services such as education and medicine. 
The regulation is intended to "prevent false advertising and promoting growth in the sector, and provides that violators pay fines up to $ 4,570 (3225 euros). According to sociologists contacted by the newspaper as Xia Xueluan, Beijing University, the ban was necessary "to regulate those words and phrases to attract attention, they may have a negative impact on society as a whole." The researcher added that many advertisements promote the belief that "wealth is dignity" and that may disturb those who earn less revenue: advertising "is not creativity, is the destruction of traditional culture," he added Xia.
For consumers, the emergence of advertising such adjectives as "real" or "luxury" means unaffordable. A publicist in Beijing who requested anonymity acknowledged the newspaper that the real estate listing luxury mansions rarely correspond with reality. According to international consultancy McKinsey, China will surpass Japan as the main luxury market in 2015, when the current 13 million buyers of these products reached 76 million, and consume 20 percent of global sales of these products.
However, the lower classes complain that the galloping inflation that China suffers prevents them from acquiring a home and has expensive services such as education and medicine.
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