Rio Branco (Brazil) The advance of civilization in the Amazon rainforest has so far followed a predictable pattern. The loggers are clearing the land for cattle, which, in turn, pave the way for crops ... And the next step is the introduction of shopping malls. A few years ago, many scientists thought that the Amazon was not habitable.
Today, at least five cities in the Brazilian has more than 300 000 inhabitants, a population sufficient to attract retail chains. By late 2011, four of the largest cities will be equipped with large American style shopping malls and developers have three others in their boxes. A modern consumer economy is taking place in a region which, in the minds of many, amounts to an impenetrable jungle and rivers infested with piranhas.
Today, at least five cities in the Brazilian has more than 300 000 inhabitants, a population sufficient to attract retail chains. By late 2011, four of the largest cities will be equipped with large American style shopping malls and developers have three others in their boxes. A modern consumer economy is taking place in a region which, in the minds of many, amounts to an impenetrable jungle and rivers infested with piranhas.